Referrals

Paid users can see the top referral domains & keywords for any site that has a sufficient amount of traffic

Top Referral Domains

This report shows you the top 25 referring traffic sources. Example for  spokeo.com.

Direct Traffic shows the percentage of visitors who visited the website directly, without being referred by another site. These could be users who typed in the domain name directly in their browser or clicked on a bookmark.  

Category shows the website category for the referring domain.

Monthly Visitors shows the estimated number of monthly unique visitors from the domain.  

Visitor Share shows the percentage of traffic that comes from the referral domain.

Top Referral Keywords

This report shows you the top 100 referring keywords. Example for spokeo.com.

Keyword the referring keyword

Search Referral Share is the share of total search traffic generated to the destination website by a specific keyword. Search Referral Share is calculated by taking the total number of search referrals from a specific keyword and dividing that number by the Total Search Referrals for the site.

Paid Share is the share of paid search traffic the destination website earned. Paid Share is calculated by taking the number of paid search referrals to that website and dividing that number by the total paid search referrals to all websites. A high Paid Share indicates an advertiser successful at attracting paid clicks for this search term list. High Paid Share implies advertisers are winning at appearing: on more search pages (paid reach), higher on the search page itself (the ad is relevant and bidding is ample), and with high performing ad copy.

Organic Share is the share of natural search traffic the destination website earned. Natural Share is calculated by taking the number of natural search referrals to that website and dividing that number by the total natural search referrals to all websites. A high Natural Share indicates an advertiser has strong SEO for these search terms and is potentially a popular brand in this industry.

Average Time Index is an engagement metric that measures the average time, per visit, being spent on site through that specific keyword. Average time is indexed from 0 to 100, with 100 representing the keyword term that resulted in the longest average time spent on the website or category. Use this information to assess the power of certain keywords. For example, if you’re trying to drive engagement and are investing advertising dollars into a certain keyword that reveals a low Average Time Index, you may need to analyze site content or choose to invest in alternate keywords that more accurately represent your site or category. Be sure that you’ve accurately aligned site content with the keywords you’re targeting.

Total Time Index measures the total time spent on site or in a category through a specific keyword. Similar to Average Time Index, this metric is indexed to 100, with 100 representing the keyword term that resulted in the most total time spent on the site or category for all visits. The key difference between Average Time Index & Total Time Index, is that Total Time Index also takes into account the amount of traffic driven from a specific keyword. For instance, a keyword that drives 100,000 visitors who spend an average of 2 minutes on the site is going to have a higher Total Time Index than a keyword that drives 1,000 visitors who spend 10 minutes on the site/category (even though the latter keyword drives more engagement on average).

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